Never Say No to a Panda!

The Art of Rhetoric: Persuasive techniques in Advertising

Screen Shot 2014-09-15 at 16.25.44 Screen Shot 2014-09-15 at 16.25.38Lesson notes & videos below!

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http://LearningApps.org/watch?v=pr70c4nqj17

http://LearningApps.org/watch?v=pw2xx150t17

Watch 2 ads. What’s wrong with them?

Post your comment ‘leave a reply’

“In these videos nothing more shocks me because it has become commonplace within our current society.” Yasmina

“The second ad IMPLIES than all the Arabs are terrorists BUT we are USED to seeing stereotypes everywhere now.” Simon

Match each video to the correct explanation below.

 

 

A2 / B1 –

What makes this video interesting? Explain.

 

B1 / B2  – TIMING: 6’58 – 8’22 Michelle OBAMA on Food Advertising

What is Michelle Obama standing against? Why?

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The I & The Eye

What’s the difference between the “I” and the ” Eye” ?

biography – the writer’s eye corresponds to the writer’s perception of himself / his story / his personal memories (souvenirs ) of his life

> the book is like a mirror 

An Autobiography is a story told by the writer himself . In an autobiography the writer is the narrator and also the main character. 

For us to buy an autobiography it has to be a unique story / an example to follow / original and different lifestyle / unique life experience.

When individual stories meet collective HISTORY > have a universal dimension. 

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TL & 1L Power of Advertising corrections

Sell and Spin: The Power of Advertising> examples of BAC Intro for oral interviews. 

Complete with what you can hear!

Intro …Sell and Spin: The Power of Advertising

Selling has always meant … Grabbing attention .

The point? Moving the …..product…………………… .

The means? Tapping into … desire , creating … need .

This is a story of explanation, … exaggeration and even exploitation.

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TSTMG Unit 2 – The COLOR LINE Homework corrections + Lesson Notes

Session 3 – Revise & We’re AHving a racist moment > be ready for the test on Friday!

TEAMWORK
Unit 2 – THE COLOR LINE

HW Test on Friday Revise on beeoclock.wordpress.com
Be ready for lesson quiz / vocab / 10 + listening comprehension / 10.

a- Answer and present!
b- Take notes!

TEAM 1- Abolition of Slavery?
Slavery was abolished in 1865.
Slavery is when people are forced to work for no money / for free / without a salary.
TEAM 2- Segregation in the US?
Segregation started in 1896 and  ended in the 1950s – 1960s with the Brown vs Board of Education Supreme Court decision and the Civil Rights Act in 1964.
Segregation is the racial separation of facilities, services, and opportunities such as housing, medical care, education, employment, and transportation along racial lines.
TEAM 3- Rosa Parks?
She refused to give up her seat to a white passenger on the bus in Montgomery, Alabama in 1955. She became an icon of the Civil Rights Movement.
It happened in the afternoon of the 1st of December 1955.
TEAM 4- Martin Luther King ?
He fought for equal rights between Black and White people, he led the Montgomery Bus Boycott and delivered a famous speech called ‘I have a dream’ speech in 1963. He was assassinated in 1968.
1955 Boycott 1963 Speech 1968 assassination
TEAM 5- Malcolm X
He was a radical activist who fought against segregation in the US.
He delivered speeches in the 1950s and 1960s and was assassinated in 1965.
TEAM 6- Obama?
He is the current President of the US.
He was first mixed-race president of the US elected in 2008 and reelected in 2012. He is a member of the Democratic party.

  • KEY VOCABULARY!
    to give up a seat to so. : laisse sa place à qq’un

She gave up her seat to a white passenger.

  • to give up Ving / sthg / on so. : arrêter de faire qqchose / laisser tomber qqchose / baisser les bras

He gave up studying / He gave up his studies. / He gave up on me.

  • current : actuel (Warning!# actual: le vrai)

Obama is the current US President.

  • daily life: vie quotidienne
  • to deliver a speech: faire un discours

Martin Luther King delivered the ‘I Have A Dream’ speech in 1963 in Washington.

  • to be elected / reelected: être élu / réélu

Civil Rights Act of 1964, prohibiting discrimination based on race, color, religion, sex, and national origin by federal and state governments as well as some public places.

  • against: contre
  • to allow so. to do sthg: permettre à qq’un de faire qqchose
  • to be allowed: être autorisé
  • to prohibit sthg: interdire qqch
  • to forbid so. to do sthg: interdire à qqun de faire qqchose
  • to be forbidden / prohibited: être interdit de faire qqch
  • Smoking at school is forbidden ./ Smoking is prohibited in shopping centers.
  • fight > past : fought
  • lead > past: led

UNIT 2 – THE COLOR LINE
Listening Comprehension

LOOK AT THE IMAGE AND GUESS! What do you expect?

I think … Maybe … I suppose…

I think this video ios about Oprah Winfrey. I guess she is interviewed by Larry King. She is a famous TV presenter / hostess. She hosts a Reality Talk Show which is controversial sometimes.

I suppose she was the victim of a racist comment and tells about it.

She is called the”Queen of All Media”, she is the richest African-American of the 20th century, the greatest black philanthropist in American history,and is North America’s only black billionaire.

Listen and react!

1- Watch the video and create 2 questions.
TEAM 1-
a- What is the type / nature of this document ?
b- Who is speaking ?
TEAM 2-
a- What is she speaking about? What is this doc about ?
b- How many anecdotes does she tell about ?
TEAM 3-
a- When DID it happen ?
b- Where did it happen ?
TEAM 4-
a- What did she see ?
b- How did people react ?
TEAM 5-
a- What did she decide to do ?
b- Why did she do that ?

TEAM 6-
a- What did they see ?
b- What did they realize ?
2- Watch again and take notes.

3- Ask the opposite team your question.

4- Listen, take notes and recap’ !

Session 2 – Mix & Match + A Woman who made History Listening Comprehension

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Screen Shot 2014-11-14 at 19.21.48

Listen from 0’53 to 2’18

WHAT CHOICE? She decided not to stand up / she refused to give up her seat / she opposed segregation laws on buses.

WHEN? In the afternoon of December 1st, 1955. / On the first of December 1955, in the afternoon, on her way home / back from work.

WHERE? On the bus in Montgomery, Alambam, in the South of America / in Southern America

WHAT HAPPENED THEN?
TO HER?

She was arrested / trialled / fined and found guilty. > passive voice.

She was taken to court, she had to pay 15dollars.

a trial : un procès

a fine: une amende

to be trialled: passer devant les tribunaux

to be fined: être redevable d’une amende

to be found guilty: être déclaré coupable
FOR HER?

HOW MANY PEOPLE?

FOR HOW LONG?

LEADER?

Thousands of people demonstrated / boycotted the bus system for 381 days. The boycott was led by Martin Luther King Junior who was 26.

WHAT WAS SHE PREPARED TO DO?

She was prepared / ready to sacrifice everything, even her life.

Lesson Notes

Session 1 – What’s a hero?

Unit 2 – THE COLOR LINE

Notion : Myths and Heroes

What’s a hero?

A hero can be both fictional and real. Fictional heroes are created by people’s feelings or the media. They are part of the popular culture like superheroes. They are role models or icons.

Real heroes can be ordinary or historical people who changed history and upset the way we think.

For me a hero is someone who saves people’s lives like firefighters or doctors. He / she risks his / her life. He or She is very courageous and powerful. He or she changes how we think, challenges laws and history. A hero is a do-gooder who protects citizens. He or she never gives up. He or she stands for strong values and inspire admiration and respect.

For example Martin Luther King is a historical hero because he fought for equal rights for Black people and he was peaceful.

In the past, Slaves worked for no money, they worked for free. (gratuitement)

On this picture, we can see slaves.

In the past, slaves were in chains.

They were considered as property or animals.

They didn’t have any rights.

Martin Luther King is delivering a speech, he is standing up for the end of segregation in the 1960s.