It’s an Ad world!

http://LearningApps.org/watch?v=pr70c4nqj17

http://LearningApps.org/watch?v=pw2xx150t17

Watch 2 ads. What’s wrong with them?

Post your comment ‘leave a reply’

Match each video to the correct explanation below.

1- Carl’s JR. burger

2- Volkwagon’s Polo.

A- While the fast-food company isn’t exactly known for socially conscious advertisements, its X-Men commercial sinks to a new low. The sexist message is clear: Ladies, burgers are only for manly men. Guys, unless you’re a manly man with massive jaw and muscles to chew on a juicy burger, you’re nothing.

B- One of the most racist commercials in recent history is particularly appalling. It features an Arab terrorist in its ad campaign for a new car. The terrorist attempts to be a suicide bomber at the scene of a busy restaurant, but his plan is thwarted because the Polo, despite being small, is just too strong for his bomb.

I’m shocked about the Carl Jr commercial because this ad was sexist they mean burgers are only for men and not for women. In the second commercial, there is  a mix a between Arabs and terrorists. It’s a racist commercial 1- A 2- B by Mathilde.

4- Listen and practice for Bac exam.

A1/A2

http://elllo.org/english/0951/Q959-Mel-Ads.htm

https://goo.gl/forms/QvU1rG82eLzB74mO2

A2 / B1 –

What makes this video interesting? Explain.

B1 / B2  – TIMING: 6’58 – 8’22 Michelle OBAMA on Food Advertising

What is Michelle Obama standing against? Why?

B2 / C1 

https://drive.google.com/open?id=0B8zVJUQPrtJEc1ltUWk2TFJSQ2s

Listen to the audio 3 times and say what you understand.

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Do The Right Thing by Spike Lee

From Teachers’ Resource Web –

A Scene-by-Scene Breakdown of Spike Lee’s Do the Right Thing (1989) with Study Questions

PS: Take notes if possible while you watch the film. I strongly suggest that you see the movie twice.

Discussion Questions for Spike Lee’s Do the Right Thing (1989)

**Please read these questions before you watch the film

1) What’s the importance of the film’s references to “heat”? In responding, consider the phrases in Martin Luther King’s “I Have a Dream” speech and Malcolm X’s references to the racial climate or mood in 1960’s America.

2) What do you know about Radio Raheem’s favorite rap group, Public Enemy? In what way are the group’s lyrics in “Fight the Power” appropriate to the movie? What is “the Power” in the context of the film, and how does one fight it?

3) Follow the treatment of Radio Raheem throughout the film. Why is it oddly predictable that he is the character who ends up dead by the end of the film?

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US elections and the media: How did we get here?

http://www.aljazeera.com/programmes/listeningpost/2016/09/elections-media-160916141606631.html

Sep 17, 2016 – We explore how a lack of regulation and absence of a strong public broadcaster has impacted the coverage of US politics.

1- Where is the reporter? Why is this place symbolic?

Time Square, New York> at the heart of the entertainment industry.
2- What has been said about the US election media coverage?

Private details / anecdotes / scandals / gossips > entertaining / gossipy / trashy / unreliable ( can’t rely on it )

Not trustworthy (can’t trust / not worth trusting) Ex. The Times can be trusted whereas The Sun can’t.

Content / tone / ideology too much info so focus on the structure / how the system works.
3- According to the reporter, what is responsible for that?

Unique structural elements in the US system:

  • There are no public channels / broadcasting system in the US

> Broadcasters can be ideologically and editorially biased / ‘orientés’

  • There’s no censorship

Fox news broadcasts information in favour of the Republicans. / Right Wing / Conservatives while MSNBC supports the Left Wing / the Democrats.

They are all ‘corporate-controlled’ = owned by private companies.

Public channels cannot compete with private channels.

PBS and NPR (equivalent of BBC) are the only US channels that have educational purposes instead of money-oriented programs.

The news is regulated / each channel has to show different sides of the same issue to guarantee a fair report of world events. Contrary to other countries, in the US, the news coverage is biased.

Take notes of element related to the history of the US media broadcasting system.

  • KEY DATES:

1943 Communication Act : left no room for public broadcasting. It focused on ADVERTISING and entertainment ( i. e : money & profit )

Followed by historical battle won by lobbies who locked their control over radio and TV.

Attempts at finding a compromise and introduce education programs between 1940s and 1960s.

1949 the FAIRNESS DOCTRINE aims to regulate media coverage. If companies wanted to keep their license, they had to provide more sides of the story.

1967 Public Broadcast Act saw the creation of NPR and PBS to inform, educate and inspire.

1980s – Deregulation waves.

1996 under Bill Clinton – end of cross ownership restrictions / Rupert Murdoch bought more than one newspaper / 96% of American media are owned by 6 major companies called ‘the Big 6’

  • Who profits from it? What American ethos is at the heart of the decision?

Public broadcasting services (NPR & PBS ) suffered from lack of funding and limited audience. It became less and less independent.

Democracy is at stake here. On one hand, Republicans and D. Reagan believe that as a medium for freedom of speech, US media coverage shouldn’t be handled by government.

The belief that less government interference is at the center of the American ethos, freedom of enterprise and freedom of speech / non-governmental involvement.

But at the same time, privately owned broadcasting companies mirror their owner’s political views so if people can’t make up their minds, they are influenced.

  • How does it affect US elections?

Hate rethorics / political bias and ‘rage politics’ are booming.

1S7 Guns

1S7 typed by Juliette and Lydia

  • Watch the video and try to write down key words / facts
  • Share with your group
  • Organize group discussion.
  • In turns students ask questions / make 1 suggestion.
  • I think / it’s possible that / I believe / From what I understand this is about … / I feel like it’s about … / it shows …

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