Watch 2 ads. What’s wrong with them?

Post your comment ‘leave a reply’

“In these videos nothing more shocks me because it has become commonplace within our current society.” Yasmina

“The second ad IMPLIES than all the Arabs are terrorists BUT we are USED to seeing stereotypes everywhere now.” Simon

Match each video to the correct explanation below.



A2 / B1 –

What makes this video interesting? Explain.


B1 / B2  – TIMING: 6’58 – 8’22 Michelle OBAMA on Food Advertising

What is Michelle Obama standing against? Why?

Continue reading


It’s an Ad world!

Watch 2 ads. What’s wrong with them?

Post your comment ‘leave a reply’

Match each video to the correct explanation below.

1- Carl’s JR. burger

2- Volkwagon’s Polo.

A- While the fast-food company isn’t exactly known for socially conscious advertisements, its X-Men commercial sinks to a new low. The sexist message is clear: Ladies, burgers are only for manly men. Guys, unless you’re a manly man with massive jaw and muscles to chew on a juicy burger, you’re nothing.

B- One of the most racist commercials in recent history is particularly appalling. It features an Arab terrorist in its ad campaign for a new car. The terrorist attempts to be a suicide bomber at the scene of a busy restaurant, but his plan is thwarted because the Polo, despite being small, is just too strong for his bomb.

I’m shocked about the Carl Jr commercial because this ad was sexist they mean burgers are only for men and not for women. In the second commercial, there is  a mix a between Arabs and terrorists. It’s a racist commercial 1- A 2- B by Mathilde.

4- Listen and practice for Bac exam.


A2 / B1 –

What makes this video interesting? Explain.

B1 / B2  – TIMING: 6’58 – 8’22 Michelle OBAMA on Food Advertising

What is Michelle Obama standing against? Why?

B2 / C1

Listen to the audio 3 times and say what you understand.

Continue reading

Micro 1L & TL The POwer of Advertising!


  • Ads : les pubs
  • advertising: la publicité

universal message /

appealing / eye-catching : attractif

customers / targets : clients / cibles

Harry Potter > kids ≤ icecream

book and product have the same target: kids.

  • Books # ads

in books : archetypes / allegories

in ads: clichés / steretypes / propaganda / idea of perfection/ happiness.

Continue reading

1S5 October 13th. Video Study / Checklist

Your mission: Create your ad checklist and decide on your evaluation grid.

Homework: for Wednesday: prepare a draft / ideas and group to start working on your ad / video.

I guess we’re going to watch commercials created by students. Maybe they are advertising for sneakers, or weight loss pills or even travel.

Misleading commercials / telling lies about fake products / exaggeration / humour > persuasion techniques / caricatures / parody / spoof ads

b- Watch the video and make a list of good and bad sides. Explain why.

This commercial is not convincing because everything is fake.

This commercial is great because it’s funny. The guy’s face makes us laugh. It looks like a real TV commercial except we know the product doesn’t exist.

Before / After > transformation of the pill into food / see the product in action / crash tests

James Bond’s soundtrack > attractive / famous / dynamic : great music choice

The only problem is they don’t speak.

Check for mistakes.

There isn’t any price.

Commercial but also a parody.

Video 2 – very short / Too short > 1min min of speaking.

– good accessories > Hawaiian shirt / pillow under shirt

Speaking > sounds authentic / flow / not really convincing

Not funny / not attractive / boring

no music / visual effects are basic

sound is blurred

The side effects are revealed by a voice over. > if you swallow the pill, you will get sick.

Good slogan but side effects & voice over are not selling the product.

> not a very good parody

Video 3

  • features so. Pretending to be a real customer / fat / tired of jogging
  • voice over addresses her directly / asking questions
  • crash tests / to show the product in action
  • interview so. pretending to be an expert
  • at the end you get a cheap way to order the product + parody of very small writing / misleading info

– price / slogan

Checklist > things you need to do to create the perfect ad!

  • exaggeration ( superlatives the most + adj long / -est + adj court Ex. The most gorgeous / the coolest )) > to describe the productt
  • how to use the product / crash tests / someone showing / wearing the product
  • testimonials / experts / star (so. Pretending to be a stra)
  • voice over > describing the action
  • catchy slogan / logo / jingle
  • visual effects / accessories
  • music
  • discounts / goodies

Continue reading

1S5 / 1ES1 UNIT 1 – It’s an Ad world! Vocab memo

Basic vocab seen so far …

Screen Shot 2014-09-22 at 21.18.55

an ad: une pub (papier)

a commercial : une pub télé

advertising: la publicité en général

an awareness campaign: une campagne de prise de conscience

to buy / to purchase: acheter

to sell: vendre

to spend money on: dépenser de l’argent dans qqchose

to afford: se permettre

a customer: un client (supermarché)

a consumer: un consommateur

a consumer society: une société de consommation

consumption: la consommation

to target so: viser / cibler qq’un

to be the target of / to be targeted by: être la cible de

to aim at + Ving: viser à faire qqch

to urge so. to do sthg: pousser qq’un à faire qqchose

to want so. to do sthg: vouloir que qq’un fasse qqchose

a brand: une marque

effective / impressive / persuasive / compelling

intriguing / eye-catching / mind-blowing / thought-provoking

to appeal to: plaire à

to warn so about sthg / of the dangers of sthg: prévenir qq’un de / des dangers de

to take care of so: prendre soin de qq’un

on the Internet: sur internet

to be addicted to: être dépendant de

to be careful with: faire attention à

emotional / logical / ethical appeal: le charme des émotions / de la logique / de l’éthique

trust: confiance

need: le besoin

pleasure: le plaisir

desire: le désire

Here are some more vocabulary and exercises…