Watch 2 ads. What’s wrong with them?
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Match each video to the correct explanation below.
1- Carl’s JR. burger
2- Volkwagon’s Polo.
A- While the fast-food company isn’t exactly known for socially conscious advertisements, its X-Men commercial sinks to a new low. The sexist message is clear: Ladies, burgers are only for manly men. Guys, unless you’re a manly man with massive jaw and muscles to chew on a juicy burger, you’re nothing.
B- One of the most racist commercials in recent history is particularly appalling. It features an Arab terrorist in its ad campaign for a new car. The terrorist attempts to be a suicide bomber at the scene of a busy restaurant, but his plan is thwarted because the Polo, despite being small, is just too strong for his bomb.
I’m shocked about the Carl Jr commercial because this ad was sexist they mean burgers are only for men and not for women. In the second commercial, there is a mix a between Arabs and terrorists. It’s a racist commercial 1- A 2- B by Mathilde.
4- Listen and practice for Bac exam.
A2 / B1 –
What makes this video interesting? Explain.
B1 / B2 – TIMING: 6’58 – 8’22 Michelle OBAMA on Food Advertising
What is Michelle Obama standing against? Why?
B2 / C1
Listen to the audio 3 times and say what you understand.
EX. of notes:
- mums like me > we need ur help 4 our kids
- >> why?
- > U know h 2 get kids :)) excited abt eatg their food / we nedd u to do it again
- u have evthg it takes >> magic of ad + power 2 shape our kids desire + tastes
- kids = sponges
- they believe evthg they C & hear especially if it’s on TV
- average child > today = 8h in front of a screen
- tastes & opinions shaped by marketg campains U create
- that’s where the pblem comes in
- 1 year = thousands of ads > 86 % R 4 pducts loaded with sugar, fat and salt
- Contrast = 1 ad / week 4 healthy prod. like water, fruit & veg
Sell & Spin – Intro session
Notion: Spaces & Exchanges // Places & Forms of Power
How can / do advertising stereotypes influence us?
Team 1 – ?
Team 2 –
The word advertising comes from ‘advertisen’ which means to notify so ads are created to influence consumer’s behaviours.
- consumer’s behaviour
- “advertisen” > to notify
- on the side of buses
- on phone booths
- watching TV / on Tv
- at the cinema
average American is exposed 3000 ads everyday / There are blimp ads / on the floor / as soon as you wake / until you go to bed / advertising is always present around us / it’s everywhere . all the time.
Team 4 – manufacturers paid 450 million in the past at the beginning of the 2oth century > today