- Ads : les pubs
- advertising: la publicité
universal message /
appealing / eye-catching : attractif
customers / targets : clients / cibles
Harry Potter > kids ≤ icecream
book and product have the same target: kids.
- Books # ads
in books : archetypes / allegories
in ads: clichés / steretypes / propaganda / idea of perfection/ happiness.
- Old TV ad / commercial for Rice Krispies
US ads from the 60S used techniques such as jingles / music / visual effects and catchphrases.
They also created gender stereotypes (girls: food / cosmetics / pink) boys ( guns / blue)
Today it’s the same stereotypes and it’s even worse.
Women’s naked bodies in ads for fragrance / men have have to be strong and protective.
- Awareness campaign / sppof ad for “Manpons” fake product
men are targeted but stereotypes are debunked / criticized / questioned.
It urges you to sign a petition to build more toilets for women.
Ad for Mercedes > unexpected ending.
Plays on stereotypes > brains & beauty.
AD AWARE > ads study
Abel & Cole promotes healthy / organic food WHILE / WHEREAS Mc Donald’s promotes junk food.
Instead of promoting junk food, A & C promotes organic food.
Ads for Lung Cancer Foundation are awareness campaign ads ( they make you aware of a problem) whereas YouTube ads promotes the Internet.
Catchphrases: Cupcakes never a mistake! Make no mistake, buy our cupcakes!
Wanna be a Fashionista, buy Dolce & Gabbana!
Always classy driving your Ferrari!
HW find catchphrase for streetwear fashion brand. + answer quiz on ads