All these ads use references to books or characters ( personnages). They urge us ( nous forcent) to buy a product (ads) or think about a good cause ( donate our blood or donate money for kids education > awareness campaigns)
Theu all use a reference as a metaphor. For example a Mikado biscuit represents good and evil like Dr Jekyll & Mr Hyde.
Peter Pan is also a symbol for youth (jeunesse) and imagination.
Dracula is the archetype of the vampire, the ultimate model.
Ads create stereotypes like Alice the pretty and young blond girl.
- An ad: une pub
- An awareness campaign: campagne de sensibilisation
- packaging: emballage
Find similarities and differences between books and ads.
sell a product vs sell ideas
manipulate / brainwash vs question / inspire
Our first notion (s) ?
HW – Find the notion with this video!